Alkimi Exchange's Ben Putley on the Evolution of Infrastructure in Ad Tech←Back to Index
In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech.
In this session, Putley and O'Kane cover:
– the current nature of the programmatic ecosystem
– the pitfalls and challenges of ad buying today
– how Alkimi Exchange's approach resolves these issues.