In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech.

In this session, Putley and O'Kane cover:

– the current nature of the programmatic ecosystem

– the pitfalls and challenges of ad buying today

– how Alkimi Exchange's approach resolves these issues.