Blis's Amy Fox on First-Party Data Frameworks and Privacy←Back to Index
by TRADERTALKon 6th Sep 2022 in
In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance.
Tune in to hear more, as Fox and O'Kane discuss:
- Current measurement and targeting frameworks, and why it’s not future-proofed.
- Whether the industry not moving quick enough in terms of finding solutions that have longevity
- What are the alternatives?
- How can Blis's location-indexed model help buyers and marketers in a post-cookie and post-ID world