In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance.

Tune in to hear more, as Fox and O'Kane discuss:

  • Current measurement and targeting frameworks, and why it’s not future-proofed.
  • Whether the industry not moving quick enough in terms of finding solutions that have longevity
  • What are the alternatives?
  • How can Blis's location-indexed model help buyers and marketers in a post-cookie and post-ID world