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In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying.

During the session, Wrightson delves into:

  • How technical signals can enhance CTV targeting capabilties
  • How to unite data to create a fuller picture
  • The inner working of Quantcast Measure Wires Award-winning CTV tech.