TRADERTALK TV featured shows
In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands.
In the agency world, what we’re seeing is that agencies feel that they become somewhat distant from publishers, explains Woodman. The relationship power has gone to DSPs and SSPs; agencies are reacting by minimising the ad tech tags used. They’re doing this by getting closer to publisher tags that get [...]
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O’Kane, CEO, ExchangeWire, the trio delve into the ways data-driven programmatic advertising is changing marketing forever.
The Cannes Lions festival is all about creativity, traditionally not something that has been associated with programmatic targeting. However, a byproduct of programmatic campaigns is data, lots of [...]
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.
The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:
Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies
– Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]
Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O’Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape.
The digital advertising landscape has seen the rise of ‘walled gardens’ rich with first-party data, but still fundamentally closed advertising eco-systems.
This trend is far from abating, with Facebook widely expected to launch a DSP, loaded with social data this quarter, adding to a host of data-driven bidders from retailers such as Amazon [...]
How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying in-house? In this video Marco Bertozzi, Vivaki, president, Audience On Demand, client services, EMEA, North America, and Brian Lesser, Xaxis, CEO, share insights on the approaches taken by their respective holding companies – Publicis Groupe and WPP – explaining how media [...]
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015.
We look at a number of subjects during this discussion. Some of the key take-aways include:
– Closed ecosystems and who is best placed to execute on this? – Is a ‘data war’ inevitable, as Boris Mouzykantskii alluded to in his keynote at ATS London? – Agencies are heading into enterprise marketing; how will they build their proposition around this? – [...]
What happened in 2014? Well, a lot.
Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech – and the rationale behind the big investments of 2014.
That event that posed the biggest question of the year: why would anyone invest £25 million in an Israeli ad network?
We discussed it all in our end-of-year TraderTalkTV episode.
In this special round table discussion (filmed in front [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on a last click/ last view basis. How can we change this, and how do we reward other touch points in the customer journey to conversion?
In this #TraderTalkTV episode Rebecca Muir argues that the industry should look at alternatives to the last click/last view metric.
Here she maps out one of those methodologies – effectively, a two [...]
#TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting
In this week’s #TraderTalkTV Crimtan‘s Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third party buyers can continue to add real value to both agency and its client by delivering a prospecting solution that helps advertisers drive actual new customers down the “purchase funnel” to conversion.
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies often have to build bespoke models for clients. Here we speak to Darren Goldie, Managing Partner at Havas, who discusses the approach taken by his agency, how programmatic fits in the process and the key role that can be played by partner publishers to help clients achieve campaign objectives.