TRADERTALK TV

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  • GroupM NA CEO Brian Lesser Discusses the Evolving Media Agency Model

    In a special edition of TraderTalk TV, ExchangeWire’s CEO, Ciaran O’Kane interviews Brian Lesser, CEO North America of GroupM. Lesser will be opening ExchangeWire Live in New York City on 22 March, discussing how the agency model remains relevant in a data-first world. Tickets are going fast.

    In this episode of TraderTalk TV, Lesser discusses:

    – The evolution in the media agency’s approach to technology

    – How a data-first approach changes the leverage of agency buying power

    – The development of [m]PLATFORM [...]

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  • Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying

    In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Trevor Mengel, director, programmatic product – HX, Horizon Media about Horizon’s agency proposition and the changing face of TV media buying.

    In this episode you will find out:

    – How Horizon’s model has evolved in line with changing consumer and buyer trends

    – Why Horizon have taken a different approach to programmatic and the trading desk model

    – Why Horizon focus on media services over proprietary technology

    – [...]

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  • Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model

    In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model.

    This episode covers:

    – The Cadreon business model and their development away from the ‘trading desk’ vernacular

    – Cadreon’s technology layer and how it helps campaign management in a fragmented marketplace

    – How Cadreon navigate the ecosystem of behalf of their clients and demonstrate value

    – The criteria for working with third-party vendors

    – Schmidt’s [...]

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  • ATS NYC 2016 - Making Upper Funnel Metrics Work With Programmatic

    At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic of making upper funnel metrics work with programmatic.  

    Topics covered in the panel discussion include:

    – The rise of performance branding over and above traditional branding campaigns

    – The role of TV and video in upper funnel campaigns

    – The part measurement plays [...]

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  • ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like

    In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.

    Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.

    Key discussion points include:

    – Ad tech versus martech identities – Bridging the gap between [...]

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  • The Evolving Relationship Between Agencies & Brands

    In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands.

    In the agency world, what we’re seeing is that agencies feel that they become somewhat distant from publishers, explains Woodman. The relationship power has gone to DSPs and SSPs; agencies are reacting by minimising the ad tech tags used. They’re doing this by getting closer to publisher tags that get [...]

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  • How Programmatic & Branding Can Work Together

    Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O’Kane, CEO, ExchangeWire, the trio delve into the ways data-driven programmatic advertising is changing marketing forever.

    The Cannes Lions festival is all about creativity, traditionally not something that has been associated with programmatic targeting. However, a byproduct of programmatic campaigns is data, lots of [...]

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  • TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

    In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.

    The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:

    Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies

    Discussions include:

    – Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]

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  • ‪TraderTalkTV: Managing Walled Gardens In Programmatic‬

    Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O’Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape.

    The digital advertising landscape has seen the rise of ‘walled gardens’ rich with first-party data, but still fundamentally closed advertising eco-systems.

    This trend is far from abating, with Facebook widely expected to launch a DSP, loaded with social data this quarter, adding to a host of data-driven bidders from retailers such as Amazon [...]

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  • Progressing the ATD Model – What Does the Future Hold?

    How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying in-house? In this video Marco Bertozzi, Vivaki, president, Audience On Demand, client services, EMEA, North America, and Brian Lesser, Xaxis, CEO, share insights on the approaches taken by their respective holding companies – Publicis Groupe and WPP – explaining how media [...]

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