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Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, [...]
Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing [...]
ATS NYC 2016 - Making Upper Funnel Metrics Work With Programmatic
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, [...]
The Evolving Relationship Between Agencies & Brands
In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, [...]
How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, [...]
TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and [...]
TraderTalkTV: Managing Walled Gardens In Programmatic
Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O'Kane, ExchangeWire, CEO, on the rise of walled gardens, and the [...]
Progressing the ATD Model – What Does the Future Hold?
How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et [...]
#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
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