by Lindsay Rowntree on 22nd Jun 2017 in TRADERTALK

In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.

In this episode you will hear about:

- The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic

- How Adform has built privacy and security into its core products and how this works with the impending GDPR

- How Adform tackles transparency

- The consolidation of ad tech

- How the moves to clean up the supply side will impact the entire industry

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