TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

Dr Neal Richter Explains How Ads.txt Works
In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains [...]
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Header Bidding Vs the Ad Server: Who Wins?
At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header [...]
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Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, [...]
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Why TV Monetisation is Not Just Black and White
At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the [...]
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GDPR – 5 Ways to Save your Business
At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on [...]
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ExchangeWire Research: Maximising the Value of Mobile Data
At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location [...]
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The Great Service Layer Debate: Consultancies & Agencies
At ATS London 2017, ExchangeWire hosted a discussion between industry experts about the future of the agency model, and how [...]
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Road to ATS Paris: Reworld Media's Jeremy Parola Discusses French Programmatic Trends
In 'Road to ATS Paris', a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, [...]
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Making Transparency Work for the Whole Ad Ecosystem
At ATS London 2017, industry experts discussed the hot topic of transparency, and how it can work across the entire [...]
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BidSwitch Research: Experts Discuss the Future of Deal ID-Based Trading
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future [...]
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