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Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement
During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential [...]
Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors
With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning [...]
Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers
Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been [...]
Equinix's Fight Against Ad Fraud
The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. [...]
How We Can Make Mobile Advertising Work Better for Advertisers & Publishers
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future [...]
What is Google's AMP? Why Ad Tech Needs To Be Ready
Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites [...]
Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant
In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's [...]
Navigating The Programmatic TV Landscape
Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for [...]
Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution
Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which [...]
A Review Of the Ad Tech Year
Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane [...]
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