TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

Weborama's Mathieu Roche on DMP Usage Across Europe
Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) [...]
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Telecoms Expert Dean Bubley Explains the Flaws of Network-Level Ad Blocking
Next week (13 June) Three UK will be launching a 24 hour trial of Shine's ad blocking technology with a [...]
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xAd Head of Programmatic Imran Khan on Mapping Location Data
Nowadays you can't talk about mobile without including the topic of location. As previously highlighted by ExchangeWire, according to the [...]
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Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement
During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential [...]
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Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors
With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning [...]
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Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers
Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been [...]
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Equinix's Fight Against Ad Fraud
The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. [...]
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How We Can Make Mobile Advertising Work Better for Advertisers & Publishers
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future [...]
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What is Google's AMP? Why Ad Tech Needs To Be Ready
Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites [...]
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Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant
In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's [...]
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