TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy
In this week's TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent [...]
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Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
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Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital
Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at [...]
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Is Programmatic Buying Just a Tactical Function? The Agency View.
There continues to be a lot of talk around the agency's role in programmatic buying. Some DR-focused brands are in-housing [...]
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Jourdain Casale Explains How Header Bidding Works & the Value For Publishers
In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value [...]
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Can Ad Tech Really Be an SaaS Model? And the Future of the Industry
In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an [...]
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How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?
In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between [...]
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Index Exchange Talk Header Bidding & Increasing Yield for Publishers
In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing [...]
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StickyADS Discusses the European Video Programmatic Market
From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO [...]
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What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, [...]
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