TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

Is Programmatic Buying Just a Tactical Function? The Agency View.
There continues to be a lot of talk around the agency's role in programmatic buying. Some DR-focused brands are in-housing [...]
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Jourdain Casale Explains How Header Bidding Works & the Value For Publishers
In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value [...]
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Can Ad Tech Really Be an SaaS Model? And the Future of the Industry
In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an [...]
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How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?
In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between [...]
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Index Exchange Talk Header Bidding & Increasing Yield for Publishers
In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing [...]
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StickyADS Discusses the European Video Programmatic Market
From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO [...]
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What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, [...]
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Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising
As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the [...]
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Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How
Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the [...]
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TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments
In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and [...]
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