by Simon Potter on 20th Jun 2025 in Video Interviews

Laura Desmond, CEO at Smartly, welcomes ExchangeWire's John Still to Smartly's beautiful rooftop overlooking La Croisette.

Tune in as Laura looks at advertising's AI future, and how we need to harness it to help them serve audiences better, faster and in a more personal way.

Laura and John discuss:

• How AI can bring media and creative back together

• AI's impact on scale

• We why need to acknowledge the fear of AI in order to embrace it