Video

• Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising

  10 years ago Trader Talk

  

  As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the web's biggest web browser. While Google has been telling the industry that this change would take effect, there will doubtless be [...]

• Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How

  10 years ago Trader Talk

  

  Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the dominant force in mobile display. How did they do it? First, they adopted a native approach, building ads seamlessly into their [...]

• TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

  10 years ago Trader Talk

  

  In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane. During the discourse of the conversation they discuss: – The advent of private [...]

  ExchangeProgrammaticPublisher

• Cannes Lions Special: Terrence Kawaja Discusses M&A Trends & Agency Evolution

  10 years ago Trader Talk

  

  In this special Cannes Lions edition of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane speaks with Luma Partners CEO Terence Kawaja about the longstanding gap in the advertising industry between data-led and creative-focused professionals. Kawaja, an influential figure in the world [...]

  CannesMedia Spend

• TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

  10 years ago Trader Talk

  

  In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and the future of online marketplace quality in programmatic advertising". The panel is moderated by Ciaran O'Kane, ExchangeWire CEO, the panelists [...]

  AdvertiserAgencyDataDisplayExchangeProgrammaticPublisherTrading

• Andrew Buckman, MD EMEA, OpenX Discusses Marketplace Quality - And Why It Matters In Programmatic

  10 years ago Trader Talk

  

  In this week’s TraderTalkTV, Andrew Buckman, MD EMEA, OpenX discusses marketplace quality. In this episode, Buckman explains: - How OpenX stay one step ahead of the fraudsters by mixing human expertise and technology - The circular nature of improving marketplace quality; improving traffic [...]

• Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management

  10 years ago Trader Talk

  

  In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to work with regional and global ad server solution providers to help them with holistic yield management, giving publishers access to [...]

  Ad ServerExchangeProgrammaticPublisher

• Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand

  10 years ago Trader Talk

  

  As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources. In this week's TraderTalkTV episode Bob Walczak, GM of [...]

  DataProgrammatic

• Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem

  10 years ago Trader Talk

  

  In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in programmatic - discusses in detail how ad fraud works in the digital ad ecosystem. In a lengthy episode, Kotila covers a [...]

  AdvertiserPublisherTrading

• Adform's Andreas Dooley Gives a Deep Dive on Programmatic Branding – and Why It's Real

  10 years ago Trader Talk

  

  In this edition of TraderTalk TV, Andreas Dooley, Adform, commercial director, discusses contemporary brand advertising techniques using programmatic technologies. This involves programmatic technologies to escort a customer through a purchase-cycle including: raising brand awareness with high-impact ad formats; prospecting using 'lookalike' [...]