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How Publishers Can Execute Sell-Side Optimisation Strategies
TraderTalkTV comes from Paris this week. We speak to Adomik's Jean-Francois Bernard about the company's sell-side solution that helps publishers manage different inventory types via programmatic. Adomik is looking to build optmisation tools for publishers, enabling them increase [...]
#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015. We look at a number of subjects during this discussion. Some of the key take-aways include: - Closed [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the [...]
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How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands optimise landing pages, Mendez is now applying that specific experience to display. Here in a special New York edition [...]
How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory
In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales. Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory [...]
#TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution
'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and 'transparency' are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side. Here Jason [...]
#TraderTalkTV: Equinix's Rory Murphy Discusses The Infrastructure Powering The Real Time Ad Ecosystem
We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is not the case by the way. But what of the real platforms? Specifically the cloud and data infrastructure [...]
#TraderTalkTV: Project Sunblock CEO Duncan Trigg Explains How Bots Work
Did you know that a bot found last week in Germany was throwing off three billion in fake impressions, generating £1 million plus per month for the bot owner? And did you know there is also a bot in [...]
#TraderTalkTV: Mobile Retargeting... How It Works And Use Cases
Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is mobile. But how will mobile retargeting work in such a fragmented space - where there is no universal cookie [...]
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