Erfan Djazmi on Leveraging Attention Data to Drive Better Outcomes

by John Still on 19th May 2023 in VoxPops

Ahead of his appearance at ATS London, we were joined by Erfan Djazmi, Chief Digital Officer at MediaHub, to discuss the role attention data plays in optimising campaigns.

"As consumers switch-off, zone out, skip ads and power through their newsfeeds it's becoming harder for brands to engage. Consumers become really good at ignoring ads, and publishers are making it easier for them to do that."

In this Voxpop, Erfan discusses how brands can capture attention in the age of doomscrolling, what the technologies that are helping attention become a defining metric, and how to bring data, product and tech into an agency workflow.

Hear more from Erfan at ATS London - tickets available now