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IAB Tech Lab's Shailley Singh on the Trusted Server and LLM Content Ingest Initiatives

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by Aimee Newell Tarín on 19th Jun 2025 in VoxPops

In the lead up to ATS Singapore 2025, Shailley Singh, executive vice president, product & chief operating officer at the IAB Tech Lab, discusses the Trusted Server and LLM Content Ingest initiatives.

He expands on:

  • Key reasons the Trusted Server initiative was developed

  • The next steps for the Trusted Server project

  • How publishers can provide feedback on the initiative

  • How the initiative will affect programmatic bidding processes across the supply chain

  • The LLM Content Ingest API Initiative

If you want to join us at ATS Singapore on 2nd July at the Sands Expo & Convention Centre, you're just in time to get a last minute ticket here.