A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

Throughout the torrent of change, each week we surveyed readers of the ExchangeWire Digest, to determine the reaction of those across the media industry, and what they think the future may hold. In the ExchangeWire Media Pulse H1 2025, we detail the industry viewpoint on:

• AI
• Attention
• Brand safety
• Media budget forecasts
• Google's challenges across antitrust and privacy
• Inclusivity and diversity
• Legal and regulatory developments
• Publisher monetisation
• Retail media
• Social media
• Trump's tariffs