Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 North America Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the North America region and identifies high-risk categories, platforms, and countries most affected by IVT.

In addition to the North America report, Pixalate released regional reports for Latin America (LATAM), Europe, the Middle East, & Africa (EMEA), and Asia Pacific (APAC).

Pixalate’s data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025.

Key Findings

North America desktop web click fraud (Q2 2025)

• Invalid click rate: 19% of desktop web traffic clicks were found to be invalid
• Dominant types of click fraud: 53% of invalid clicks were attributed to data centre-based invalid traffic (IVT)
• Most targeted ad size: 970x250 ad size was most impacted by click fraud (55%)

North America mobile app click fraud (Q2 2025)

• Invalid click rate: 35% of mobile app traffic clicks were found to be invalid
• Dominant types of click fraud: 51% of invalid clicks were flagged for video click fraud IVT
• Most targeted ad size: The 320x50 ad size was most impacted by click fraud (47%)

Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers.

Download Pixalate’s Q2 2025 North America Click Fraud Benchmarks Reports:

• APAC
• LATAM
• North America
• EMEA

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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