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Digest: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards; Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

In today’s Digest, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and Google’s AI Overviews disrupting traffic for the Daily Mail.

Amazon expands Global reach with Bazaar App

Amazon has unveiled a new standalone shopping app, Amazon Bazaar, targeting budget-conscious consumers across Asia, Africa, and Latin America. The app, now available on Android and iOS, offers a wide range of products priced mostly under USD$10 (£7.40), with some items as low as USD$2 (£1.48). Launch markets include Nigeria, the Philippines, Argentina, and several others, with plans to expand further in the coming months. Unlike Amazon Haul, which operates within the main Amazon app in Western markets, Bazaar is designed as a separate experience tailored to local preferences.

The move signals Amazon’s intensified competition with fast-growing Chinese platforms like Shein, Temu, and TikTok Shop, which have gained traction among younger users and those seeking affordable fashion, home goods, and electronics. The app supports six languages to cater to diverse regions.

OpenAI proposes teen safety standards

OpenAI has released a policy blueprint aimed at guiding lawmakers in crafting safety standards for teen interactions with AI platforms. The move comes as the company faces mounting scrutiny, including ongoing litigation involving a teen’s suicide linked to chatbot use. With several US states considering AI safety legislation and a proposed Senate bill to ban chatbots for minors, OpenAI is attempting to position itself as proactive in shaping responsible norms for younger users.

The blueprint outlines five key recommendations for AI companies: age-appropriate responses for teens, safeguards against harmful content including depictions of self-harm or violence, default protections for users if there is doubt about their age, parental control features, and integration of the latest relevant research on teens and AI.. OpenAI emphasises that teens should have access to “safe and trustworthy” AI, but also be shielded from its risks. The company intends to expand its presence in schools, where such safety frameworks are increasingly required.

Daily Mail Sees up to 90% Traffic Drop from AI Overviews 

The Daily Mail has reported a decline in click-through rates from Google Search when AI Overviews are triggered, with traffic dropping by as much as 80–90% compared to standard search results. This marks a steep fall from the 56% drop cited earlier this year. 

Carly Steven, the outlet’s director of SEO and editorial e-commerce, shared the update during the Digiday Publishing Summit Europe, noting that while the numbers are alarming, the overall impact on traffic has been limited due to the nature of keywords affected.

Steven emphasised that most of the site’s organic search traffic stems from branded searches, and over 60% of its total traffic is direct, insulating it from broader search volatility. Nonetheless, she acknowledged that other changes to Google’s search experience such as increased prominence of videos and forums are pushing publisher links further down the page, reducing visibility even when ranking first.