VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace.

The partnership delivers access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of the DOOH market in Ireland. JCDecaux Ireland's network spans roadside, shopping centres and retail environments across major cities and regional areas.

The inventory includes high-impact roadside formats delivering 191.6 million monthly impressions through Digipanels, Digipoles, Billboards and Digi48 and Digi96 formats. Premium mall and shopping centre placements contribute 91.3 million monthly impressions through iVision and MVision screens, while retail environments including Tesco stores add 28.1 million monthly impressions with national coverage and city centre locations.

Coverage extends across Ireland's most influential urban centres including Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry delivering comprehensive reach.

“JCDecaux Ireland's diverse network gives advertisers exceptional flexibility to reach audiences across multiple environments, from high-traffic roadside locations to engaged shoppers in retail settings,” said Gavin Wilson, global chief commercial officer at VIOOH. “With nearly a third of Ireland's DOOH market now accessible programmatically through the VIOOH Trading Manager platform, brands can build sophisticated cross-environment campaigns with the targeting precision and real-time optimisation that programmatic delivers. It's a significant opportunity for advertisers looking to activate across Ireland.”

“This partnership with VIOOH represents an important evolution in how advertisers can access our premium DOOH inventory,” said Pat Mannion, commercial director at JCDecaux Ireland. “VIOOH's programmatic platform opens our network to a global marketplace of buyers, bringing advanced targeting capabilities and campaign flexibility to our roadside, retail and shopping environments. Advertisers can now plan and execute campaigns across Ireland with greater efficiency and precision than ever before.”

Through programmatic buying via VIOOH's supply-side platform, advertisers gain access to JCDecaux Ireland's comprehensive network with enhanced targeting capabilities, real-time campaign optimisation, and seamless integration with global DOOH strategies.

VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of ...

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