Company description

Parallel brings the customer's voice into activation. Today, impressions are checked for brand safety and brand suitability — but never for whether they're right for the customer. That's Customer Suitability: the missing piece, and the one Parallel set out to solve. Using human-calibrated digital twins, Parallel simulates and scores the resonance between a customer, an ad and the content it runs against — then turns that into real-time activation. Founded in 2026, Parallel operates across Australia and the UK, with offices in Sydney and London. helloparallel.com