Latest Stories

• Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy

  2 years ago News

  

  In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

• The Stack: Microsoft-Activision Blocked in UK, Apple Wins Against Epic Games in Appeals Court

  2 years ago News

  

  This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's CMA took the momentous decision this week to block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard over cloud gaming concerns. The [...]

• ITV’s Patrick Kelly on Cookie Use, Newsworks’ ‘Trust Calculator’, and Streaming Ads Demand

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and [...]

• Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth

  2 years ago News

  

  In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]

• CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

  2 years ago News

  

  In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

• Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews

  2 years ago News

  

  In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]

• Is CTV a Playground for Contextual Ads?

  2 years ago News

  

  With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]

• Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea

  2 years ago News

  

  In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]

• 3 Reasons Why In-Game Advertising is Perfect for Brand-Building

  2 years ago News

  

  In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

• Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact

  2 years ago News

  

  Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]