Latest Stories

• Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web 

  1 year ago News

  

  Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery.  Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

• 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing 

  1 year ago News

  

  On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

• The Stack: UK Gov to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot 

  1 year ago News

  

  On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot  It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]

• Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

  1 year ago Podcast

  

  ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. Publishers are concerned about the sharp decline in referral traffic from [...]

• AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation

  1 year ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

• IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media 

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]

• Adelaide Unveils 2024 Outcomes Guide

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

• IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 

  1 year ago News

  

  Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]

• Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

• Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

  1 year ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]