Latest Stories

• The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

  3 years ago News

  

  In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

• Social Commerce: Mobile's New Opportunity?

  3 years ago News

  

  As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce.  As the next step in the evolution of e-commerce, social [...]

• Digital Video to Surpass Linear TV in US; EU Prepares to Probe Amazon-iRobot Deal

  3 years ago News

  

  In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]

• What the Pivot to Privacy has Meant for Mobile

  3 years ago News

  

  If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]

• Warner Bros. Developing Free SVOD Service; UK Plans to Regulate BNPL Market

  3 years ago News

  

  In today's ExchangeWire news digest: Warner Bros. Discovery prepares a free, ad-supported streaming service; UK ministers announce plans to regulate BNPL schemes; and the EU launches a new initiative to protect tech start-ups from foreign buyouts. Warner Bros. to launch free [...]

• Commerce Media: The Next Phase

  3 years ago News

  

  As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

• Epic Games Accuses Google of Anticompetitive Behaviour; EU Drafts New Law Over Banks' Involvement with Crypto

  3 years ago News

  

  In today's ExchangeWire news digest: Epic Games makes antitrust complaint against Google complaint in New Delhi; the EU Parliament proposes new legislation around how banks interact with digital assets; and JD.com announces it will launch an in-house chatbot to rival [...]

• Chat GPT Hype Drives up AI Investments; ByteDance Rivals Meta in VR Headset Space

  3 years ago News

  

  In today's ExchangeWire news digest: AI investments skyrocket off the back of Chat GPT's success; ByteDance strengthens its position in the VR headset market; and New York's DFS orders Paxos Trust Co. to cease the trade of Binance USD. Investments in [...]

• Is this the dawn of advertising's generative AI era?

  3 years ago News

  

  This may well be the week that the generative AI phony war ended.  The major players have all broken cover, falling over themselves to announce their own AI chatbots and make the first dent in the market. The arms race began [...]

• The Stack: Google Launches 'Bard' ChatBot; CMA Advances Towards Blocking Microsoft-Activision Deal

  3 years ago News

  

  This week: Google ventures into generative AI by launching its 'Bard' chatbot, the CMA steps closer to blocking Microsoft's acquisition of Activision Blizzard... Google dominated the headlines this week with its entry into the race for generative AI. A mere day [...]