Latest Stories

• U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]

• The Stack: Lazada Woos Businesses in Indonesia, UK Approves Microsoft-Activision

  2 years ago News

  

  This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard... Lazada waives fees for businesses in Indonesia Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce... Microsoft-Activision approved in UK The UK's Competition and Markets [...]

• Ogury Names Samir Chabab as Vice President of Marketing 

  2 years ago News

  Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [...]

• Ogury nomme Samir Chabab au poste de Vice Président Marketing

  2 years ago News

  Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Samir Chabab au poste de vice président en charge du marketing. Il aura pour mission de renforcer la présence d’Ogury sur ses 17 marchés, d’accroître la notoriété de [...]

• The Revival of Contextual Advertising: Adapting to the Privacy-First Landscape

  2 years ago News

  

  “CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the revival of contextual advertising has only gained momentum. This year, global [...]

• Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

  2 years ago News

  

  The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions.  As part of the launch, Cedara has partnered [...]

• NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets

  2 years ago News

  

  In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]

• El proveedor de tecnología publicitaria digital AdPlayer.Pro implementa mejoras en su servidor de publicidad en vídeo

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]

• AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform.  According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]

• Klarna Reveals AI Shopping Tool; Utah Files Lawsuit Against TikTok

  2 years ago News

  

  In today's ExchangeWire news digest: Klarna reveals a new shopping feature powered by AI; TikTok faces legal action in Utah; and RepubliK raises USD$6m ($4.8m) in a seed funding round. Klarna releases new AI-powered shopping tool Buy-now-pay-later firm, Klarna, is releasing a [...]