Latest Stories

• We Shouldn't Rush to See Attention as 'Unified' – Q&A with Heather Lloyd, Nano Interactive

  3 years ago News

  

  In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]

• Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues

  3 years ago News

  

  Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues.  By using the [...]

• Royal Mail Appoints the7stars to Handle Media Planning & Buying

  3 years ago News

  

  Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]

• Will Audio Kill the Video Star?

  3 years ago News

  

  In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [...]

• The Stack: EU Regulators to Restrict Meta's Targeted Ad Model, New Zealand to Charge Big Tech for News

  3 years ago News

  

  This week: Meta’s targeted ad model struck by EU privacy regulators, New Zealand to make tech firms pay for news… The tech sector this week was dominated by the news that Meta’s targeted ad model is to be restricted by privacy [...]

• ExchangeWire on EU Targeting Restrictions, UKSAFC, and the Future of News

  3 years ago Podcast

  

  On this week's MadTech Podcast, ExchangeWire CSO Ciaran O'Kane and head of content John Still join Grace Dillon to discuss the EU's crackdown on Meta's personalised advertising model, the foundation of the UKSAFC, and the future of news. The EU moves [...]

• Contextual: Predictions for 2023

  3 years ago News

  

  In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]

• Crimtan Appoints New Operations Director & Sales Director

  3 years ago News

  

  Leading programmatic and data expert Crimtan has announced the appointment of Daniel Edwards as group operations director and Mike Buttigieg as UK sales director. Daniel Edwards, group operations director, Crimtan Edwards joins Crimtan with over 10 years of experience specialising in programmatic [...]

• Snap Announces Monetisable AR Features; Apple Tightens Cybersecurity

  3 years ago News

  

  In today's ExchangeWire news digest: Snap announces it is developing new AR features to be monetisable for developers; Apple pitches tighter security measures to protect users from cyber-criminals; and TikTok faces legal action in Indiana. Snap building new, monetisable AR products Social [...]

• Clean Rooms Uncovered: Breaking Down the Data Stack

  3 years ago News

  

  In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]