Latest Stories

• Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale

  3 years ago News

  

  Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]

• VlogBox Partners with Pzaz TV to Improve CTV Media Experience  

  3 years ago News

  

  VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]

• The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms

  3 years ago News

  

  This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms... This week saw more trouble across the board for Big Tech. After [...]

• TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]

• Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market

  3 years ago News

  

  Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]

• Black Enterprise Adopts Cedara’s Carbon Intelligence Software to Bolster Its Lead in Media Equity & Sustainability

  3 years ago News

  Cedara, the first end-to-end carbon intelligence platform empowering businesses of any size and their employees to seamlessly take climate action, is announcing its partnership with Black Enterprise, the No. 1 Black digital media brand with 12 million unique monthly visitors, [...]

• Ofcom Could Force Social Media Firms to Open Algorithms; Deliveroo Exit Australia

  3 years ago News

  

  In today's ExchangeWire news digest: social media platforms could be forced to disclose their news feed algorithms under Ofcom rules; Deliveroo announce that they are pulling out of Australia; and Amazon cut 10,000 jobs. Social media sites could be forced to [...]

• New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

• Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform

  3 years ago News

  

  Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

• Tencent Reduce Stake in Meituan; Apple Face Tracking Lawsuit

  3 years ago News

  

  In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]