Latest Stories
How AI Is Learning to Create Computer-Generated Imagery
Artificial intelligence continues to evolve as it finds new ways to learn and function, including tackling the subject of creativity. Next on the machine-learning list: computer-generated imagery. As Olga Egorsheva, CEO and co-founder, Lobster, explains, AI could have a greater role to play [...]
Data Science Brings Intelligence to Ad Tech: Q&A with Catherine Williams, Chief Data Scientist, AppNexus
In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the outcome of advertising campaigns. Catherine Williams (pictured below), chief data scientist, AppNexus, talks about the role of data science in [...]
AirAsia Campaigns Put Humans & AI Together
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers. This approach helped power AirAsia's campaigns, according to Kuo Chia-Fang, Oath's Asia-Pacific media [...]
Will Blockchain Transform the Ad Tech Industry?
'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how [...]
1/3 of Mexican Internet Users Interact with Ads; ROIx Presents Programmatic Audio Platform
In this week’s LATAM Roundup: One third of Mexican internet users interact with online advertising campaigns, according to the most recent study by the Internet Association of Mexico; ROIx presents their programmatic audio platform in Brazil, built with 178 different [...]
GDPR is Fast Approaching: Are You Ready?
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that 'utilises [...]
Glomex expandiert nach UK; Iotec startet in der DACH-Region
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Glomex startet in UK; Iotec startet in DACH; ProSiebenSat1 starten Kooperation mit Line; und Fünf Fragen an Lars Hense, Inskin Media. Glomex expandiert in [...]
dmexco Survival Guide from an Industry Veteran
Cannes is the most fun. CES has The Strip. IAB Leadership is ideal for catching up with friends. Perhaps Mobile World Congress is the largest… But none of these compare to dmexco’s nearly 60,000 in-industry attendees, its concentration of tech vendors, [...]
Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for [...]
ID5 Launches to Clean Up Cookie Synchronisation
Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is [...]
Popular Tradertalks
Latest Posts
-
The Stack: Ad Tech Tensions -
Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions -
Advertising’s Gen Z Obsession Misses the Bigger Picture -
The Next Season of TV: What are the Biggest Opportunities? -
Digest: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights; Fox, ESPN to Launch a Streaming Bundle
Follow ExchangeWire