Latest Stories

• Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

  4 years ago News

  

  Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is the first data marketplace relationship [...]

• Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]

• Bringing Power Back to Publisher Sales Teams

  4 years ago News

  

  In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

• Adform Appoints Experienced Brand Marketing Executive Barbara Daliri Freyduni to Board of Directors

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

• “Self-Regulation Convention” Signed by Chinese Tech Giants; Facebook Metamorphose into Meta

  4 years ago News

  

  In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage.   “Self-regulation convention” on NFTs signed by Chinese tech giants   According to an Ant Group WeChat [...]

• Making Your Data Work: Marketing in the Growing Commerce Media Space

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

• In-Housing a First-Party Data Strategy will be Vital - Q&A with Pierce Cook-Anderson, Smart

  4 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance of first-party data and its implications for a post-cookie world.   What role does first-party data play in the development of cookieless [...]

• Pricing and Inventory in the UK and US - Q&A with John Stoneman, TripleLift

  4 years ago News

  

  Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.   Which channels have seen the highest demand for inventory in the UK over [...]

• The Facebook Papers Reveal Further Allegations; GCHQ Strikes Deal With AWS

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook have selectively controlled hate speech in India; GCHQ have championed a cloud deal with Amazon Web Services; [...]

• ExchangeWire on Taxing Big Tech, ATT's Impact, and Mainstream Retailers' Gaming Offerings

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, ExchangeWire editor Grace Dillon, co-founder and CSO Rachel Smith, and director of operations Lindsay Rowntree discuss the latest news in media, marketing, and commerce. This week, they cover: - The UK government has decided to [...]