Latest Stories

• Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally

  4 years ago News

  

  Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. Verve Group, a privacy-first omnichannel ad platform, is part of Media and Games Invest, and consolidates MGI's media [...]

• Admix Powering AR In-Play Ads in Reality Clash Mobile Game

  4 years ago News

  

  Reality Gaming Group, the publisher of mobile games and digital collectibles, has teamed up with Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, to launch In-Play ads in their AR mobile combat game [...]

• Tappx Launches World's First Contextual Audiovisual Advertising Solution

  4 years ago News

  

  Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content.  Contextualize-It has been in development at [...]

• Zeotap and PubMatic Announce Expanded Partnership On Identity

  4 years ago News

  

  Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]

• Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]

• Marketers Want to Pivot to First-Party Data, but Know They’re Behind

  4 years ago News

  

  In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]

• Ogury: Christophe Parcot Nominato Chief Operating Officer

  4 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Christophe Parcot in qualità di chief operating officer. Parcot, che riporterà direttamente al CEO e co-founder Thomas Pasquet, si occuperà di rafforzare la vocazione sempre più [...]

• Ogury Nomme Christophe Parcot au Poste de Chief Operating Officer

  4 years ago News

  Ogury, le spécialiste du brand advertising sur mobile, annonce la nomination de Christophe Parcot au poste de chief operating officer. Christophe reportera à Thomas Pasquet, CEO et cofondateur d’Ogury, et sera en charge du développement de l’entreprise au niveau mondial, [...]

• Ogury Appoints Christophe Parcot as Chief Operating Officer

  4 years ago News

  Ogury, a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as chief operating officer. In this role Parcot will report to CEO and co-founder Thomas Pasquet and be responsible for scaling and accelerating the [...]

• ShowHeroes Annoncer le Lancement de Nouveaux Formats Interactifs pour la Publicité Vidéo Digitale

  4 years ago News

  

  Après plusieurs mois de recherche et développement, ShowHeroes a le plaisir d’annoncer le lancement de nouveaux formats interactifs pour la publicité vidéo digitale. ShowHeroes a créé un ensemble de cinq nouvelles solutions qui permettent à nos clients de tirer parti de [...]