Latest Stories

• ShowHeroes Stellt Neues Anzeigenformat vor: Interactive Video Formats

  4 years ago News

  

  ShowHeroes, einer der führenden Anbieter von Video-Lösungen für digitale Publisher und Advertiser in Europa launcht neue Formate für Video Werbung: die ShowHeroes Interactive Video Formate.  ShowHeroes hat ein vollständig neues Produkt-Set mit fünf Lösungen entwickelt. Sie ermöglichen es ihren Kunden, im [...]

• ShowHeroes Launches New Interactive Video Formats

  4 years ago News

  

  ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

• Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]

• Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally.  Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]

• AT&T to Create 'Super SVOD'; ACMA Receive $4.2m for Media Code Enforcement

  4 years ago News

  

  In today's ExchangeWire news digest: AT&T are reportedly planning to build a 'super SVOD' by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of [...]

• ExchangeWire Investment Report - Q1 2021

  4 years ago News

  

  Highlights - Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. - M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

• Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

  4 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

• Reframing The Industry: The MadTech Middleware

  4 years ago News

  

  The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

• Gray Television Buy 17 Meredith TV Stations; Twitter Acquire Scrolls in Newsletter Push

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith's TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands [...]

• Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - Verizon have agreed to sell their [...]