Latest Stories

• Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

  4 years ago News

  

  In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

• Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

• Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]

• Talon Strengthens International Programmatic OOH Capabilities with Hivestack

  4 years ago News

  

  The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]

• JustPremium and Future Plc Partner for Extensive Testing on Google’s Web Vitals Initiative

  4 years ago News

  

  Future Plc, the global platform for specialist media, and programmatic rich media platform JustPremium have partnered for extensive testing on Google’s upcoming launch of Core Web Vitals in May 2021 to provide guidance that ensures publishers offer fully CLS compliant [...]

• ID5 Raise $6m in Series A Funding

  4 years ago News

  

  ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]

• News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista

  4 years ago News

  

  In today's ExchangeWire news digest: News Corp purchase Investor's Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]

• Primis Announces Expansion of Its Net15 Payment Initiative

  4 years ago News

  

  Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers today announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was designed to provide [...]

• RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge

  4 years ago News

  

  In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

• Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, "the Amazon of South Korea", go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; [...]