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Cross-Device: An Onion That Gets More Complex as We Peel the Layers Back
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]
Brazilian Mobile Internet Access Surpasses Desktop; Facebook Brazil Has New Country Manager
The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop's; Facebook announces its new country manager in Brazil; local criticism about changes [...]
EU General Data Protection Regulation: What You Need to Know (Part 2)
In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day. Here, ahead of his opening keynote at ATS Paris about [...]
Ads Leaving Bad Taste Among APAC Consumers; IAB AU & Nielsen Launch Audience Metrics
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two [...]
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire [...]
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: more money spent on audience data; digital drives global ad spend; [...]
Outstream Video – An Online Ad Format Determined to Be Viewed on its Own Merits
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of what to expect when engaging with such formats. This piece by Kevin Fox, head of advertising, Blue Billywig, (pictured below), [...]
We’re at the Start of the Adventure: Q&A with Ghislain Lefebvre, Sales Lead, Oracle DMP
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers that have jumped on board making the most of their investment? Ahead [...]
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