Latest Stories

• MGID Signs Content Recommendation Contract with RealClear Media Group

  5 years ago News

  

  MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

• Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

  5 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

• ByteDance to be Excluded from TikTok Global; Cord Cutting Continues in US

  5 years ago News

  

  In today's ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with [...]

• Admixer Offers Effective Ad Serving for Mobile Apps

  5 years ago News

  

  Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

• Google Blocks India's Paytm; TikTok Appeals to Facebook and Instagram for Support

  5 years ago News

  

  In today's ExchangeWire news digest: Google is accused of anti-competitive behaviour in India after removing Paytm from its Play Store; TikTok's interim CEO calls on Facebook and Instagram to support it against a fresh ban from the US government; and [...]

• Oracle Wins TikTok Bid; Digital Publishers Express Fear Over ACCC Code

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok's US partner, but it's revealed that it won't be given the app's original [...]

• The MadTech Podcast Special - Regaining Control of the Supply Chain

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our third series takes a closer look at the increased scrutiny towards the supply chain. [...]

• The Four Dimensions of Audience Addressability: Screens, Technology, Time, and Data

  5 years ago News

  

  Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges - with users often [...]

• 51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients. 51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]

• WFA Launches Cross Media Measurement Solution; Apple Releases iOS 14 with 1 Day's Notice

  5 years ago News

  

  In today's ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns' effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than [...]