Latest Stories

• Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency [...]

• Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

  5 years ago News

  

  Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]

• Google Sheds Light on Ad Network Fees; WhatsApp's Pay Service Blocked in Brazil

  5 years ago News

  

  In today's ExchangeWire news digest: Google reveals some of the details of its ad network fees; WhatsApp sees its payment service barred by Brazil's Central Bank; and Facebook releases a new tool to help businesses comply with the CCPA.   Google opens [...]

• White Bullet Announces Results of Health Check Across Leading Brands

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

• Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

  5 years ago News

  

  Channel Factory,  a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today (23rd June) announced that Robert Björk has been promoted to MD for the Nordic region, having previously worked as sales director.  The [...]

• eBay Competitor Allegro Set for €10b IPO; Apple Makes Tracking Framework Compulsory

  5 years ago News

  

  In today's ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe's largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM's This Year, Next Year [...]

• Change May be Intimidating, but We Should Embrace it: Q&A with Richard Davies, MediaCom

  5 years ago News

  

  Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19's impact on advertising, and how brands should approach the impending [...]

• Cavai Opens in Spain and Latin America, Appointing B4Bind SL as Strategic Partner

  5 years ago News

  

  Cavai the leading conversational advertising platform today announces its expansion in the Spanish-speaking regions, through its strategic partner, B4Bind SL, a company founded by Luca Brighenti that helps companies to build revenue and develop business strategy in EU and LATAM, with offices [...]

• Rumours Rife Around Apple's IDFA; YouTube Unveils Shoppable Ad Format

  5 years ago News

  

  In today's ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today's Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]

• A Third of China's 2019 Ad Traffic Found to be Invalid; Google Loses €50m GDPR Fine Appeal

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China's 2019 ad traffic was invalid; Google loses its appeal against a €50m [...]