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Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]
Impact Drives Expansion Across EMEA With Key Hires
Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]
Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development
Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]
Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]
WPP Wins Unilever's China Account; Prime Media Group Revenue Falls
In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]
Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM
There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]
FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads
A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns. The survey, conducted with independent market research provider [...]
Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne
In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google's Mel Silva responds to the compulsory revenue sharing [...]
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