Latest Stories

• Study Finds Contextual Ads Are More Engaging & Memorable

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership [...]

• Former Oracle Director Joins Silverbullet as SVP of Product

  5 years ago News

  

  Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]

• DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

  5 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease [...]

• Blocking Third-Party Cookies Becomes Default on Safari; Roku Caught Up in New Ad Fraud Scandal

  5 years ago News

  

  In today's ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream [...]

• Advertising Vs Coronavirus: Part One - Ad Tech

  5 years ago News

  

  In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the [...]

• Tokyo 2020 Postponement a Blow to Advertisers; Rivals Join Forces for OOH in Singapore

  5 years ago News

  

  In today's edition of ExchangeWire Daily Digest: the decision to postpone the Summer Olympics in Tokyo is expected to have a major impact on advertisers; Moove Media and XCO team up to help advertisers in Singapore; and Facebook announces it's [...]

• HospitalityUnited.Club to Host Webinar to Discuss Covid-19 Business Strategies

  5 years ago News

  

  HospitalityUnited.Club, a consortium of travel technology companies, will be hosting a webinar to look at how businesses can respond to and recover from the ongoing COVID-19 outbreak and prepare for recovery. The webinar will bring together industry leaders to discuss [...]

• OnAudience.com Develops Brand Taxonomy

  5 years ago News

  

  OnAudience.com has announced the release of brand taxonomy. It includes over 270 high-quality brand segments divided into categories, such as Automotive or Electronics. Using OnAudience.com brand taxonomy, marketers can choose the right segment and reach out to, for example, over [...]

• Twitter Warns of Financial Struggles; Viu Partners with Singaporean and Thai Broadcasters

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Twitter warns of financial struggles; Viu partners with Singaporean and Thai broadcasters; and Ooh Media requests voluntary suspension.  Twitter warns of financial struggles Twitter warned its financial performance would fall short this quarter as [...]

• EMEA Travel Trends Around COVID-19

  5 years ago News

  

  In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]