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Shopping on Social: Q&A with Shopify
The way we research products is changing, with shoppers spending more time examining products through social channels. This has created an opportunity for brands to sell their products on the same platforms, making the buying process as simple as possible. [...]
Becoming a Store of the Future – What’s Stopping You?
The world of retail has reached a tipping point in the last few years. High-street retailers have been suffering at the hands of e-commerce; and the situation shows no sign of improving as we move further into 2018, with Toys [...]
The Factors Driving Digital Dominance in Out-of-Home
If all the headlines are to be believed, the advertising industry is leaning in to a number of headwinds right now, from structural change and increased competition from consultancies to pressure on investment and issues of transparency. Amidst all these [...]
APAC Programmatic to Go For Co-Ops & More Bidding Options
In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]
Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been [...]
The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire. The facts, as most people know them by now, are that some [...]
Trump vs Amazon; Game of Mergers; Amazon to Rival Walmart’s Flipkart Bid
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Trump vs Amazon; Game of mergers; and Amazon to rival [...]
Supply Chain Survival: Why We All Have a Role to Play in Creating a More Transparent Advertising Industry
With platforms overhauling their metrics offerings to bring greater clarity to advertisers over how paid-for media placements perform, and major advertisers withdrawing their ads from networks that fail to deliver transparent insights, 2018 is set to be a turning point [...]
Launch of 'Branding to Store' Format; Yandex Launch New Payment Service
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]
2018: Transformation, Consolidation, or Change?
As we end the first quarter of 2018, we are in midst of a momentous year of change for the programmatic industry and the wider digital industry. Ahead of his keynote speech at ATS Madrid on 12 April, Simon Halstead [...]
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