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Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines; WPP Launches ANZ Consulting [...]
Blockchain Will Require Shift in How Brands Market
Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]
Weekly Focus: JD.com Aims to Smarten Up Supply Chain
This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch of a new research facility. The Chinese e-commerce operator opened its Global Supply Chain Innovation Centre (GSIC) with the aim [...]
Mobile World Congress: The Bellwether for Emerging Mobile Trends
Barcelona recently hosted the mobile industry’s most important event: Mobile World Congress (MWC). Every year, numerous executive directors of telephone companies, producers, and suppliers from all over the world gather in Barcelona. Writing exclusively for ExchangeWire, Anaïs Ferrández (pictured below), marcom [...]
Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade [...]
Leveraging POS Data to Improve CX – Q&A with JD Sports & TruRating
With the news the JD Sports has joined forces with TruRating, RetailTechNews spoke to both parties about the partnership. In this piece, Wayne Davies, retail director, JD Sports and Georgina Nelson, CEO, TruRating, discuss how the store is improving customer [...]
Why Retailers Can’t Afford to Close the Door on Convenience
Retailers have been struggling to entice cautious shoppers to spend. Weathering the post-January slump and optimising convenience both online and in-store will help ensure they’re staying relevant as consumers tighten their purse strings, as Patrick Gallagher (pictured below), CEO, CitySprint Group, explains exclusively [...]
Is the French Advertising Industry Ready for GDPR & ePrivacy?
On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by the entire advertising industry, but it’s not isolated to this industry, as all private or public companies are concerned. In [...]
Fujitsu Explains What Makes a Great Account-Based Marketer
Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn't for everyone. Writing [...]
ATS Paris: 8 Reasons Why You Need to Attend the Show
Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting huge change. Our first European event of 2018, ATS Paris, is a reflection of this. Now in its eighth year, ATS [...]
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