Latest Stories

• Rise of the Voice Assistants & How to Market to Them

  7 years ago News

  

  From artificial intelligence (AI) to smart cars, drones to domestic robots, a seemingly endless number of tech innovations were announced at CES this year – all of which are set to improve the ways we experience the world around us. [...]

• Technology Key Focus for Retail Customer Experience Improvements; Consumers Are Embracing the Connected Retail Experience

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Technology key focus for retail customer experience improvements; Consumers are embracing the connected retail experience; and are consumers ready to go cashless? Technology Key Focus [...]

• Is Linear TV Finally Ready to Change? 3 Innovations We Could See in 2018

  7 years ago News

  

  In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve. As digital offerings and internet-connected content become more popular among audiences, traditional broadcasters need to think long and hard about [...]

• Weekly Focus: C2C Marketplace Fights Fraud with AI

  7 years ago News

  

  With millions of products listed on its site, and sales negotiation taking place mostly between consumers, Carousell recognises the need to ensure its marketplace remains a safe environment and it has turned to artificial intelligence, as well as machine learning, [...]

• The Future of Addressability Across Channels

  7 years ago News

  

  Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]

• More Retail Chains? How Blockchain Will Disrupt the High Street

  7 years ago News

  

  Blockchain, the technology behind Bitcoin, has potential far beyond cryptocurrency. It could even revolutionise retail. Writing exclusively for RetailTechNews, Cesare Gussago, Riccardo Ottolenghi, and Edmund Abel-Smith, strategy experts with PA Consulting Group, have a look at a number of potential applications [...]

• Now & Next: Header Bidding

  7 years ago News

  

  Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]

• APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m [...]

• TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola's self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is [...]

• Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic

  7 years ago News

  

  The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising, writes David Marrinan-Hayes (pictured below), chief operations officer, Ve, on the back of Ve’s first global Golden Quarter report, which [...]