Latest Stories

• Addressable TV Bridges the Linear & Digital Worlds: Q&A with Damian Garbaccio, Nielsen

  7 years ago News

  

  With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly become top-of-mind for advertisers. But breaking through the old way of thinking around linear TV ad buying is still a [...]

• Now & Next: eSports

  7 years ago News

  

  Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the [...]

• Reviewing China's Singles' Day 2017: It's No Longer Just About Alibaba

  7 years ago News

  

  Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share [...]

• Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Mobile gamers gearing up for holiday season; Willingness to share location rises; [...]

• Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

  7 years ago News

  

  There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked on the numbers game, focusing their attention on clicks rather than other more effective metrics. This obsession over clicks has resulted [...]

• For Targeted Advertising, Mobile Device ID Crumbles the Cookie

  7 years ago News

  

  Location data is now able to give marketers a wealth of information to better target consumers; and the use of mobile device IDs has helped gather extremely detailed data. This data gives advertisers information to create a better advertising experience [...]

• Header Bidding Still Growing with 220% YOY Increase in Impressions in Q3 2017

  7 years ago News

  

  Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during the most recent quarter. Key highlights include the continued proliferation of header bidding [...]

• Whitelisting: The White Knight for Brand Safety?

  7 years ago News

  

  With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether whitelisting really is the white knight the industry needs to fend off [...]

• Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts 'new retail' engagement as key to Singles Day record sales; Wavemaker launches in two APAC [...]

• AdAsia: Localising AI Engines Essential, But Can Take Months

  7 years ago News

  

  Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish. Headquartered in Singapore, AdAsia currently operates in several [...]