Latest Stories

• Now & Next: Augmented Reality

  8 years ago News

  

  One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by 2020 – a figure which, if met, would be 15-times greater than in 2016. It is fair to say, AR is [...]

• Is 2018 Finally 'The Year of Mobile'? Experts Comment

  8 years ago News

  

  It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]

• Experts Predict: The Future of TV & Video

  8 years ago News

  

  Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]

• Data, Data Everywhere, But Execution is Key

  8 years ago News

  

  Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]

• Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online [...]

• Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?

  8 years ago News

  

  Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]

• Data-Driven Retail in the Shadow of GDPR

  8 years ago News

  

  Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its Sparks loyalty scheme, online interactions, and M&S Bank to offer personalised experiences to its customers. Lindsay McEwan, VP and managing director [...]

• China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics [...]

• 'Artificial' Offers No 'Intelligence' Without Data

  8 years ago News

  

  Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, [...]

• Why App Developers Need to Focus on the Holiday Season

  8 years ago News

  

  The holiday season is a critical time of year for a vast swath of the American economy (the National Retailers Federation predicts sales in November and December will reach USD$678bn+ [£508bn+] up from USD$655.8bn [£491.7bn] last year). It’s the time [...]