Latest Stories

• Google's Move for Independent YouTube Accreditation is a Big Step Forward, But a Long Time Coming

  8 years ago News

  

  On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report [...]

• Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

  8 years ago News

  This week's Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during [...]

• Frisches Kapital für Roqad; Digitaler Werbeumsatz in Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Finanzrunde bei Roqad; Digitale Wachstumsrate in Deutschland; Fyber kooperiert mit mediasmart; und Fünf Fragen an Viktor Zawadzki, MediaMath. Frisches Kapital für Roqad Roqad holt sich [...]

• Amobee Buy Turn; Google Allow MRC Verification

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift [...]

• Is There Gold at the End of the Rainbow?

  8 years ago News

  

  Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

• Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in [...]

• The App Sticking Point: Ensuring Success Beyond the Install

  8 years ago News

  

  Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]

• On-Vehicle Advertising: DOOH With a Difference

  8 years ago News

  

  Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor [...]

• APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The [...]

• Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

  8 years ago News

  

  The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a result, writes Chris Dobson (pictured below), CEO, The Exchange Lab, [...]