Latest Stories

• Going Native: Why Brands Are on the Brink of Better Advertising

  8 years ago News

  

  The future is bright, the future is native. Dr. Bill Simmons (pictured below), CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological [...]

• Viant Buys Adelphic; Superawesome Plans IPO

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

• The Future of Video: Working Towards Ubiquitous Programmatic TV

  8 years ago News

  

  With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming our way this year, particularly regarding video. As Rene Plug, chief strategy officer, [...]

• Alphabet Announces First Quarter 2016 Results

  8 years ago News

  

  Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the [...]

• 'Driverless' Marketing: Is Digital Marketing Automation Heading the Right way?

  8 years ago News

  

  Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your destination safely. One of the show’s highlights was BMW’s advanced i Vision Future Technology, featuring [...]

• The 2017 Shopper; Mobile Games Vs Social Apps

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise [...]

• Holistic Audience Targeting Needs an Integral Approach

  8 years ago News

  

  Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers' current location. It's a mindset that has allowed these [...]

• MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr [...]

• Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

  8 years ago News

  

  The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June [...]

• It’s Right to Applaud Header Bidding, But We Mustn’t Ignore the Importance of ID Management

  8 years ago News

  

  Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech panels would debate the pros and cons of a deterministic rather than probabilistic ID, and the merits of leveraging a [...]