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  • IAB UK's Latest Report Shows Ad Blocking on the Rise

    News

    Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]

  • Now & Next: Programmatic Out-of-Home

    News

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

  • Header Tag Bidding: Why Transparency Matters More Than Ever

    News

    Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to [...]

  • The Writing's On the Wall for Facebook's SSP Product

    News

    In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced [...]

  • Martech is The New Ad Tech: The Reality of Ad Blocking

    News

    The worlds of ad tech and martech have long been on a collision course. The lines between the two are becoming more blurred with a cross-pollination of capabilities within both company sectors. However, there is resistance between them operating in [...]

  • Cadreon’s View on Brazilian Ad Tech Market; MediaMath & DynAdmic Close Partnership in Brazil

    News

    This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still [...]

  • How Can EU Ad Tech Companies Crack the US Market?

    News

    Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs [...]

  • That Emoji Ad Network: The Global Scale of Emotional Targeting

    News

    On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and the rise of programmatic native, O’Kane [...]

  • Google AMP Use in Europe; Rubicon Project Financial Results

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

  • Finding a Workaround for Effective Mobile Measurement

    News

    It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

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