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Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]
Is BBC3's Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving a world-first yesterday (16 February) by becoming the first-ever television channel to switch from linear [...]
China App Developers Need Local Strategy to Acquire Global Audience
Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to promote their apps beyond local shores. Doing so successfully, however, will require local adaptation and tweaking of their monetisation strategy, [...]
All-Digital Independent Needs to Set Example for Fellow Newsbrands
On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]
Why Comparing Apples, Oranges & Potatoes is a Good Thing – For Now
Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the category. The four titans are joined by, among others, Marin Software, Sizmek, MediaMath and DataXu – companies that have far fewer staff, considerably less [...]
It's Not Just UK Ad Tech Businesses Being Failed by Venture Capitalists
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn't just limited to the UK, but is prevalent across all of [...]
Ibope to Launch New Data Platform in Brazil; Smartwatch Market Starts to Develop in LATAM
This week's Latin American RoundUp brings you the recently announced partnership between Ibope DTM and the Brazilian SPC, which will launch a new data platform with consumer and credit data in the country; new data about the wearables market in [...]
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), [...]
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual [...]
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