Latest Stories
Singapore Marketers Heavily Reliant On Print Ads; Machine Learning Can Improve Audience Targeting in Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore marketers heavily reliant on print ads; Machine learning can improve audience targeting in Asia; Investment in [...]
Ads Overtook Content: The Real Culprit of Ad Blocking Adoption
The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be solved. What if the real culprit of ad blocking adoption wasn't the ad format itself, but something much less obvious? [...]
Privacy Trumps Price; Programmatic Appreciated for Reduction of Media Wastage
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers want more control over data handling; The benefits of programmatic; [...]
Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media
The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need for the right infrastructure. Following his recent appointment as head of programmatic at Total Media, ExchangeWire speak exclusively with Duane [...]
APAC Marketers Lack Trust in Programmatic, Want Tangible Outcomes
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want concrete proof that the ad platform is capable of yielding tangible results. At a breakfast session in Singapore this week, to [...]
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista's acquisition strategy and unveil the potential to [...]
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]
Programmatic & Mobile Lead the Native Advertising Arms Race
There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in 2018. The question is how the market is shifting to take advantage of how we go online and expect those [...]
The Secret to User-Centric Marketing Attribution
Clicks. Touchpoints. Conversions. Most conversations about marketing attribution focus on the activities that lead to a desired outcome – typically, a sale. We want to know which ad, on which channel, served up by which publisher, at what time, resulted [...]
It's Not Just Where You Are, But Also Where You've Been
Location data is a hugely valuable asset to any marketer wanting to understand user movement and target accordingly. But are marketers really making full use of this rich source of user behaviour? Stephen Upstone (pictured below), CEO and founder, LoopMe, tells ExchangeWire [...]
Popular Tradertalks
Latest Posts
-
The Stack: Major Headlines in Ad tech & Digital Media -
Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions -
“Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness -
The End of Everything (Except the Actual Ad Tech Problems) -
Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49%
Follow ExchangeWire