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Big Data Has a Big Problem: It's Time to Pre-Identify Demand
In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data. Advertisers mistakenly think they can determine who you are by extrapolating a target persona out of your online behavior. Transactions [...]
LiveIntent Talk International Plans For Product Roll-Up & Jason Kelly Hire
Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because the ad tech community so far has overlooked the capabilities of email as a programmatic channel. In 2015, LiveIntent finalised [...]
WPP Acquires Grupo Máquina; Teads to Double Brazilian Operations
In this Latin American RoundUp we bring you three stories: another acquisition of a Brazilian company by a big media group — WPP bought Grupo Máquina; Teads reveals its goals for Brazil in 2016, given the opportunities in native video [...]
It’s Not 'If' You Should Adopt Programmatic, But 'How': Q&A With Tom O’Donnell, Gumtree
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy. As programmatic continues its rapid evolution, the skills gap [...]
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured [...]
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]
Millennials' Viewing Habits Drive Transformation in the Broadcast Industry
The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same time, there is a focus on reinvigorating shifting audiences and reaching viewers in the ways they want to be reached. Following [...]
80% of Publishers Measuring Ad-Blocking; Millennials Viewing Threat to Traditional Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to [...]
India Ad Spend to See Strong Growth; AU Ad Market Worth AUD$7.9bn
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; [...]
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