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Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms. Regional publishers also are increasingly wary of working with technology giants [...]
What AOL’s Acquisition of Millennial Media Really Means
With its acquisition of Millennial Media, AOL is positioning itself for further penetration of the programmatic space. Sizmek's VP Product Sales, Andrew Bloom, looks at the acquisition and discusses the effect it will have on the ad tech industry. AOL’s decision [...]
It’s Been Emotional
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens [...]
Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading, recommends companies to invest in ad tech — as long as they follow the rules, [...]
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]
Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches 'Automated Guaranteed'; UK marketers find branding measurement challenging; TabMo starts on the UK market; and a last word on dmexco [...]
Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]
Are Retailers Addicted to AdSense Revenue?
Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]
Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls [...]
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