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APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness
With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative's Asia-Pacific director of business development Don Kim discusses the [...]
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry. Auction dynamics are not exactly cocktail party conversation (unless [...]
Meeting Brands’ Expectations for Viewability in Programmatic Mobile
In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]
WPP Group Acquires Brazilian Programmatic Agency; 'Class C' Avoiding Mobile Broadband
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about [...]
AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full stack publisher deal; StickyADS reaches for North America; News Corp goes after video ad views; [...]
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research aims to investigate the perceived levels of fraud in the marketing industry, and the extent to which marketers will go [...]
Ecommerce as a Media Channel
It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost conversion rates. In this piece, Ben Cooper, managing director, Europe at HookLogic (pictured) discusses how the consumer shopping journey has ceased to [...]
Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]
China Ad Spend Slows, But Still Growing Faster Than Global; WPP's Wunderman & Bienalto Merge in Australia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad spend slows, but still growing faster than global; WPP's Wunderman & Bienalto merge in Australia; [...]
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