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  • Double Digit Growth in Video; Rich Media Trumps Banners

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers see 23.8% growth in video; Rich media delivers [...]

  • The Era of Programmatic Creative

    News

    Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured below) suggests how marketers can create the perfect mixture. Nearly a decade has passed since programmatic [...]

  • Adsmovil's Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015

    News

    In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new [...]

  • The Move to Trading on Viewability

    News

    Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science. During 2015, the digital industry, as a whole, has placed much greater emphasis on viewability as [...]

  • Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]

  • APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu [...]

  • Tomorrow is Not Going to Look Like Today

    News

    We’ve become used to bandying around facts and figures that relate to mobile usage. In fact, we’ve become so used to it that they have lost some of their impact. In this piece, Tom Farrell, VP marketing, EMEA at Swrve [...]

  • 86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 86% of UK media agencies evolving business to incorporate ad [...]

  • China Offers Ad Tech Potential, But Competition Proves Stiff & Local Understanding Critical

    News

    Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and complex business operations that require local knowledge to manoeuvre successfully. Several foreign ad tech companies have attempted to launch in [...]

  • Programmatic Video – Two’s Company, Three’s a Crowd

    News

    Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct. Programmatic video is entering a new era. As agencies see [...]

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