Latest Stories

• AppNexus To Guarantee 'Fraud-Free' Traffic 

  11 years ago News

  

  AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic.  The [...]

• 'Fixing Programmatic Trading Models'

  11 years ago News

  

  Ad tech's meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the 'closed vs. open ecosystem' debate must be addressed if the sector is to become the de-facto way for media to be [...]

• Facebook: 'We Can Make Ad Serving Incorporate Real Identity'

  11 years ago News

  

  Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google's ad stack. ExchangeWire caught up with Lori [...]

• Google’s Search History Shows The Way For Display

  11 years ago News

  

  Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process.   Back in [...]

• Does Publicis' Epic Acquisition Spree Add Value?

  11 years ago News

  

  Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition of mobile data management platform (DMP) RUN, plus last month's £40m stake in Matomy. But [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Facebook's ad tech future; Countdown to ATS Paris kicks off with first European Programmatic survey; more consolidation; and more funding in [...]

• AppNexus CTO On The Fight Against Ad Fraud

  11 years ago News

  

  AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential [...]

• Facebook Talks Up Future Ad Tech Investment

  11 years ago News

  

  Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company's 'mobile first' future, although the subsequent investment increase caused its share price to [...]

• Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN

  11 years ago News

  

  Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal announced today (28 October) comes as the France-based media giant (which [...]

• 'Où sont les talents?' French Programmatic Survey Reveals Skills Gap Impeding Growth

  11 years ago News

  

  The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of [...]