Latest Stories

• The Rise Of The Data-Driven Bidder Continues: Sociomantic Acquired By Dunnhumby For A Rumoured $200 Million

  11 years ago News

  

  Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest ad tech M&A deals in Europe's history, and is likely to spark a huge series of acquisitions as first party data [...]

• A Message To Adweek Europe: Why Programmatic Is Eating Your Advertising Business Alive

  11 years ago News

  

  The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe newspaper. Ad Week Europe, at its core, is a celebration of advertising - and the power of engagement. The creative [...]

• Going Native Tomorrow At Advertising Week Europe - Come On Down

  11 years ago News

  

  It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native advertising. Having endured the likes of James Corden and Idris Elba as poor warm-up acts, you will finally get to see [...]

• When Ad Tech Arrived At Ad Week

  11 years ago News

  

  'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable tech, these are all key trends at Ad Week Europe currently being hosted in London. Here the ad tech [...]

• Rubicon Project IPOs Today (NYSE: RUBI) As Another Ad Tech Player Goes Public

  11 years ago News

  

  The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]

• The Really Not So Different Worlds Of Programmatic Display And Search Advertising

  11 years ago News

  

  Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search are starting to merge. Not so very long ago, display marketers and search marketers were typically very different people and [...]

• AppNexus Debuts Research Study To Bolster Programmatic Understanding

  11 years ago News

  

  AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to position itself at the vanguard of increased investment in programmatic by brand-side advertisers. Speaking at the Ad Week Europe conference, hosted [...]

• Cross-Device Audience Targeting & Media Buying Opportunities In Germany

  11 years ago News

  

  Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views on how adoption of programmatic trading in Europe could outpace its uptake in the US.

• The Practical Strategy of Cross-Screen Advertising

  11 years ago News

  

  The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers of this blog will know, that is much easier said [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Will The Toppling Of King.com’s Share Prices Rebound On Mobile Ad Prices? King.com started trading on the New York Stock Exchange earlier this week with an initial [...]