Latest Stories

• As The Media Plan Is Whittled Down, Budget Will Flow To The Data-Driven Bidders

  11 years ago News

  

  There has been an unusual amount of jobs advertised of late for client-direct positions across the European market. It would seem the much anticipated budget squeeze is starting to happen at the trading desk level, and third party optimisers [...]

• ExchangeWire Weekly European Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week the potential implications for Yahoo in the Alibaba IPO, Facebook's potential 'friend conflicts' and declining popularity, plus consolidation in the ad tech sector with IgnitionOne [...]

• Why Machines Can’t Totally Replace Humanity

  11 years ago News

  

  Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about the missing Malaysian aircraft to explain that while technology and data may drive efficiency and sophisticated targeting, human sensitivity remains [...]

• Taking Aim At Cyber Scammers To Ensure Traffic Quality

  11 years ago News

  

  Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health, it is one besieged by nefarious parties, and how combatting fraud is everyone in the industry’s job. An Industry [...]

• Viewability Comes Into Focus

  11 years ago News

  

  Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry enters the second quarter, with the Media Ratings Council (MRC) issuing its backing to several ad tech vendors in recent [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Matomy Bucks Ad Tech Trend And Opts For London Listing Israel-based ad tech firm Matomy this week revealed it aims to raise $100m by floating on the [...]

• How Sky Is Using Data To Win Back Advertisers, And Take The Fight To Online Interlopers

  11 years ago News

  

  Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and audience buying tools Sky IQ and AdSmart, as it aims to counter web-based interlopers that increasingly rival them for prominence [...]

• Why UK Audio Businesses Are Getting Excited About Programmatic

  11 years ago News

  

  Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the forefront of the digital revolution. Radio, that great trusted medium, is enjoying a real renaissance amongst western audiences and has never [...]

• German Media Players Primed For Automated Push

  11 years ago News

  

  German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

• German Programmatic View: Ad Trader Conference Agenda Now Live

  11 years ago News

  

  The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live on the event website. This year we are taking a look at the emerging programmatic video market in Germany, as [...]