Latest Stories

• Big Data – What Does It Really Mean For Digital Marketing?

  11 years ago News

  

  Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]

• The ATS Events Announced For 2014

  11 years ago News

  

  We have yet to put our ATS event calendar live for the year so we felt it we'd better to inform our global readership of some key dates to lock down. Ad Trader Conference, Tuesday, April 08 First up will be our [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Google Settlement Ends Three-Year Legal Dispute Google has succumb to pressure from the European Commission, agreeing to give rivals’ links the same prominence as its own in [...]

• How To Scale Mobile? Programmatic May Be the Answer

  11 years ago News

  

  With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver in the advertising industry is rampant. But as documented by ExchangeWire, it is far from fait accompli. Martin Kogan, [...]

• What Media Buyers Want From Mobile Programmatic

  11 years ago News

  

  Mobile proves to be the next big frontier for the online advertising business as a whole and the programmatic sector will be no exception, but the opportunity comes with its challenges. ExchangeWire spoke to some of the industry’s leading mobile [...]

• How Google’s Latest Financial Filings Presents Both Challenges And Opportunity For Ad Tech

  11 years ago News

  

  Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still able to post double-digit increases in revenues. It takes a special kind of company to do so. There has been a [...]

• Xaxis Continues Expansion With Bannerconnect Acquisition

  11 years ago News

  

  WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed fee, just days after it formally unveiled its Brand Suite to the UK advertising market. Xaxis announced the acquisition (the total [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Display And FBX Help Boost Facebook The industry’s behemoths filed their latest quarterly earnings this week with Facebook posting earnings of $7.87bn for 2013, an increase of [...]

• Consortium To Combat Click Fraud Mooted

  11 years ago News

  

  Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring legitimate web traffic are understood to be taking place, as ‘click fraud’ continues to dog some of the industry’s biggest [...]

• Weve Bids To Woo Brand Spend To Mobile With Verified First-Party Data

  11 years ago News

  

  Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display ad pilot with Tesco as the participating brand, as the industry’s move towards mobile devices gathers pace. Weve – a joint venture [...]