Latest Stories

• The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving

  10 months ago News

  

  This week on The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving; Latest Industry Partnerships; Today’s MadTech Daily Podcast  Our digest news this week was dominated by the TV giants. Disney+ has shaken up the landscape by agreeing to [...]

• Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

  10 months ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

• IAS is a Partner of the Equativ Curation Platform

  10 months ago News

  

  Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]

• Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

  10 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.  “P2PI’s [...]

• Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region

  10 months ago News

  

  Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

• Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency

  10 months ago News

  

  Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

• Paramount+ Hikes Prices; Major Music Groups File Lawsuit Against AI Music Firms; WeBank Expanding to Hong Kong 

  10 months ago News

  

  On today’s news digest: Paramount+ Hikes Prices; Major Music Groups File Lawsuit Against AI Music Firms; WeBank Expanding to Hong Kong  Paramount Global has announced price hikes for its ad free streaming service, coming into effect from late August. The price [...]

• 79% of UK Auto Intenders Open to Switching Brands, Teads Reports

  10 months ago News

  

  Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]

• MadTech Podcast Special: How will the UK Election Impact Ad Tech? 

  10 months ago Podcast

  

  In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association.  With the UK elections coming up in [...]

• ATS Singapore - The Countdown is On

  10 months ago News

  

  We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]